The popularity of youth sports is exploding in the U.S.. Today nearly 50 million kids play organized sports, many of those in travel programs. Each with supportive parents that have been sold on — the more they invest in private lessons, uniforms, specialty camps, equipment — the more likely those children are to succeed. But for what? A coveted college scholarship? The Ultimate dream of going pro?
Our film will explore how organizations have turned those dreams into a big business while fueling the delusion that “It is all about the kids.”